Fast fashion has become popular due to evolving fashion trends each season. Consumers view it as a means to stay updated with the latest trends without spending a sizeable chunk of their income on a piece of clothing. This has had several harmful effects on the planet through the production and longevity of clothes.
However, fast fashion’s grip has started to loosen up as consumers slowly move towards eco-friendly and sustainable choices. Here’s how you can help reduce the harmful effects of fast fashion on the environment:
Understand the impact of fast fashion
The environmental impact of fast fashion is ever-expanding and far-reaching. Around 10% of the carbon emissions around the world are due to the fashion industry. Producing clothes generates a high amount of carbon dioxide. For example, a single pair of jeans amount to 33.4 kg of carbon emission during production. Consumer behavior can further impact the level of this emission.
An average American buys around 7 pairs of shoes and 64 other clothing items every year, most of which are imported. Fast fashion products are available at affordable prices, making them more easily accessible to everyone. However, these items are of low quality, consume more water and energy resources, and generate excessive waste.
By simply buying fewer clothes, you can contribute to sustainable fashion and help bring about a significant positive change.
Opt for sustainable brands
Denim is a beloved fabric, but it’s extremely draining for the environment. Around 3,781 l of water is used to make just one pair of jeans! Many top brands have started putting in the work to amend this issue by adopting a method known as ‘circular production’. This fundamental switch in the industry approach impacts all the stages of a product’s lifecycle.
The focus on sustainability means that many brands are now adding biodegradable zips or buttons or offering a lifetime service for reparations in order to encourage extensive use. The focus is on reusing materials and making products last longer.
Endorse environmentally friendly fabrics
A big source of environmental problems is the choice of fabric. Synthetic fibers are super-economical, but they’re not ecological whatsoever. Oil-based materials tend to disperse toxic chemicals during the production phase and pollute the environment, eventually spreading microparticles for the rest of their lifecycle.
Opt for natural alternatives like silk, cotton, or canvas to help reduce water consumption and the overall negative impact of the fashion industry.
Buy and sell clothes with the help of an online consignment store
Instead of buying new clothing items, consider swapping clothes to get something you would actually wear in exchange for an item you no longer use. This eco-friendly and economical way is great for refilling your wardrobe and can easily be practiced among friends.
You can also visit a second-hand shop to find affordable items and branded clothing. A great option for a couture consignment in New Orleans is Swap Boutique. We’re a women’s clothing boutique that sells only the highest quality designer pants, designer bags, and designer shoes, along with other beautiful pieces of clothing.
You can either check out our collection online or visit our physical stores for more choices! Contact us to find out more.